ZARA

I. About the Clothing Brand

　Zara opened its first store in the coastal town of A Coruña in the northwest of Spain in 1975. Zara has over 2,100 stores strategically located in leading cities across 88 countries. Zara's designers and  customers are inextricably linked. Specialist teams receive constant feedback on the decisions its customers are making at every Zara store. This feedback inspires Zara's creative team which is made up of over 200 professionals.

Zara is always striving to meet  the needs of its customers at the same time as helping to inform their ideas, trends and tastes. The idea is to share responsible passion for fashion across a broad spectrum of people, cultures and ages.

Works Cited （参考文献）

"Grupo Inditex." INDITEX. N.p., n.d. Web. 11 July 2016. <http://www.inditex.com/brands/zara>.

II. About the Founder

○Age---80

○Source of Wealth---Zara, Self Made

○Residence---La Coruna, Spain

○Citizenship---Spain

○Marital Status---Married

○Children---3

Zara founder Amancio Oretga is the richest man in Europe and the wealthiest retailer in the world. He started manufacturing textiles through a small family company in 1963 before cofounding Zara with his ex-wife Rosalía Mera (d. 2013) in 1975. By the mid-1980s, Ortega had expanded throughout Spain, and he opened his first store in America in 1989. As he expanded his empire, which today includes Zara, Massimo Dutti and Pull&Bear, he caught the retail establishment by surprise, limiting advertising, expanding aggressively, and controlling much of his own supply chain. Louis Vuitton fashion director Daniel Piette once called Inditex "possibly the most innovative and devastating retailer in the world." Ortega powered through his country's financial crisis, personally gaining $45 billion from 2009 to 2014 as shares of Inditex defied the rest of the Spanish stock market. He stepped down as chairman of Inditex in 2011 but still hauls in more than $400 million in dividends annually. He has been plowing his spare cash into real estate investments all over the world, including Madrid, Barcelona, London, Chicago, Miami and New York, amassing a portfolio worth more than $8 billion. 

Works Cited （参考文献）

Forbes. Forbes Media, 2016. Web. 11 July 2016. <http://www.forbes.com/profile/amancio-ortega/>.

III. My Reaction

A. Reaction Point - fashion design

Fashion design means the atmosphere of brands and impression of brands which we feel. 

EX:Fashion design of this brand is cool, cute.

Fashion design of ZARA is very simple. Most of clothes are single color. Women who want to wear cool or simple fashion buy clothes at ZARA.

B. Reaction Point - coiffure

Coiffure means the way in which a person's hair is arranged { especially a woman's hair }.

EX: hair long hair, short hair, straight hair

All women who appear this show have long straight hair, but color of hair is different. I think that women who have long straight hair look like more beautiful ladies, so all women who appear this show match fashion of ZARA. 

C. Reaction Point - fabric texture

Fabric texture means the way a surface, substance or piece of cloth feels when you touch it, for example rough, smooth, or soft.

 EX: Fabric texture is very thick, flimsy.

Fabric of tops looks like flexible, and fabric of bottoms looks like flexible too. We can find originality of ZARA by these characteristics.

D. My General Opinion
ZARA is my favorite fashion brand because I like simple fashion, and fashion of ZARA is simple and cool. I think these things is good points of ZARA, so ZARA is loved by many people. I have never watch movies of ZARA. I want to buy items of ZARA after I watched this movie.